NETFLIX BIGGEST MISTAKE

Before Netflix was an OTT platform,it has been the premier DVD-by-mail rental platform since 1998.

When Netflix was looking to transition from DVD delivery to a streaming service,it had a few missteps along the way.

At first,members had the option of subscribing to both streaming and DVD delivery services for 10$ per month.

The company built a system in which its streaming and DVD delivery services would become different entities with separate billing agreements.

But the split meant a 60% price increase for current members who wanted both.The new system's fees were 8$ each month solely for the DVD service,plus another 8$ per month for streaming.

What's worse,the company didn't really provide a clear explanation of the price hike.The customers weren't happy about the price hike.

Three weeks later,CEO Reed Hastings issue an apology:Okay,you are right.Having two billing systems was a bad idea,and we're doing away with that.

Netflix did suffer some initial damage,with a loss of 800.000 members but quickly learnt and recover after that.

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Germany at 20:00

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